Rerialce is a Jakarta-based clothing brand that specializes in daily wear. Its name ‘Rerialce’ translates to meaning 'Be the Light'. Their brand name represents a metaphorical definition of what a female represents since light embodies life and energy. They also believe that light has the ability to affect every aspect of life, including growth and the future.

 

The brand would like to redesign its social media page to reflect its philosophy more and to be able to reach out to a more relatable target audience.

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During the process of naming their products, Rerialce mentions flowers. They previously lacked a visual element, so I took a visual approach to feature flowers as their principal graphic element, with gradients representing light.